Solo Boss

A world of newsletters Everyone says you need one. But do you? Everyone tells you that you need a newsletter. “Own your audience.” ”Stop fighting the algorithm.” ”Build a direct line to the people who matter.” Fair points. And now everyone has a newsletter — or wants one. Which means your inbox is full. And so is your reader's. If you want your newsletter to survive in an overflowing inbox, you need to understand what it feels like to be the reader. Respect the space Our inboxes are where we...

Less noise. Better emails. Grow your list and keep your audience engaged, without the overwhelm... Quick heads-up: Slow Summer Club starts in 2 weeks, and doors close at midnight on Friday, 10 April. If you want marketing to feel simpler and summer to feel lighter, come and join us. Join the club Hey Reader, We’ve all been pulled in ten different directions in the sea of email marketing advice and somehow left wondering what actually works for us. This week, I want you to meet Maria Malaniia,...

Let your content do the hard work for you. Meet Sophie, our lead generation expert, who will show you how… Slow Summer Club kicks off on 16 April — only 4 weeks left. It only runs once a year, and we have limited spaces. If you’ve been thinking about joining, now’s the time. Save your seat Hey Reader, This week, I want to introduce someone who knows exactly how to turn your expertise into content that attracts the right people. Sophie Maulevrier is a content strategist with over 13 years of...

14 years, 1 hard rule, 0 regrets. Meet Emma, the social media strategist who believes in playing the long game… Slow Summer Club kicks off on 16 April — only 6 weeks left. It only runs once a year, and we have limited spaces. If you’ve been thinking about joining, now’s the time. Learn more Hey Reader, This week, I want you to meet someone who’ll help you figure out how to show up on social media in a way that actually works for your business. Emma Jamieson is a social media strategist with...

From curious freelancer to 10 years solo bossing Meet our resident Slow Summer Club coach, Lisa Slater... Hi Reader, Over the past few weeks, I've shared the dates and the sessions for the Slow Summer Club. But a programme is only as good as the people running it. So let me introduce them, starting with our resident coach, Lisa Slater. Lisa is the owner of Make Your Copy Count Ltd and the author of The Freelance Fairytale: How to Create Your Happy Ever After. Her mission is to help...