Hi Reader,
Last week I introduced Lisa, our Slow Summer Club coach. This week, I want you to meet someone who’ll help you get your marketing sorted — without the noise, the trends, or the templates that don’t fit your voice.
Denise Strohsahl is a small business marketing consultant and the founder of sandstonecastles (also one of my co-founders here at Solo Boss).
She turns your expertise into marketing that feels effortless, shows what makes you different, and connects you with your ideal clients — without pushy tactics, overhyped trends, or cookie-cutter templates.
She can also spot a typo from a mile away — thanks to a linguistics degree and years in copywriting.
When I asked Denise what drew her to working for herself, she said:
“Starting my own business let me do what I love, on my own terms.”
She set up sandstonecastles in 2010 and has been shaping it into her ideal business ever since — doing what she loves, working with her favourite clients, and making time for her dreams.
Speaking of dreams… she and her husband bought a woodland and built an off-grid cabin. That’s where they spend most weekends, books or tools in hand.
Denise will run two workshops during the programme.
In Week 2, she’ll help you define your ideal client — not by industry or demographics, but by shared mindset, values, and goals. This is the first workshop of the programme, because everything that follows will be based on your ideal client definition.
Then in Week 4, she’ll help you create a content plan that works for you and an evergreen content bank you can draw from again and again.
If you’ve ever struggled with knowing who you’re really talking to or keeping up with content, Denise is exactly who you want in your corner.
See you in the Slow Summer Club?
Merve
PS. Follow us on socials for inspiration, tips, and updates.
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Slow Summer Club
16 April – 4 June 2026
☀️ 8 live expert sessions
☀️ Practical workshops, fireside chats, and Q&As
☀️ Access to replays, resources, and community
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