Slow Summer Club kicks off on 16 April — only 5 weeks left.
It only runs once a year, and we have limited spaces. If you’ve been thinking about joining, now’s the time.
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Hey Reader,
You know marketing matters. You’ve told yourself you’ll get to it this week. Write that post. Update the website. Start that newsletter you’ve been thinking about. But client work always comes first because someone is waiting for it, there’s a deadline, so it feels urgent.
Marketing has none of that. It is the only part of business with no built-in urgency. No one chases you for it. So it gets pushed day after day, week after week, until you realise months have gone by without publishing anything significant.
For years, marketing was the first thing I dropped when I got busy. Mostly because I didn’t know what to put out there — and to be honest, I didn’t really like the task.
Then I set one commitment: publishing a weekly newsletter. Once that felt manageable, I added more layers, one at a time, only when I was ready. These days, I have a fixed slot on my calendar for content marketing, and I actually look forward to it.
The change starts with how you position marketing in your business: a non-negotiable activity — not something you'll get to only when things calm down.
You don't need to figure it all out by Friday. You need one thing you can commit to and the patience to build from there.
If you're ready to build that first layer (and the ones that follow), Slow Summer Club is for you. We start on 16 April. Details here.
Have questions? Send them over, and I'll get back to you next time I check my emails (boundaries, right?)
Until next week,
Merve
The Solo Boss perspective
Here's how the Solo Boss team make sure marketing doesn't fall off their to-do list when things get busy in their own businesses:
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Working on your business is as important as working in your business. So, from the start, I’ve always set aside time for my marketing. I’ve also reduced the time I spend on promoting my business by outsourcing some aspects of it (e.g. design), having a solid strategy and plan in place (so I know what to write about at any given time), and building up a large content library. This way, nothing falls by the wayside only because I’m busy.
— Denise
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For a long time, I fell into the trap of only marketing my business when things got quiet. But that’s like trying to plant seeds when you’re already hungry. I told myself I was being ‘client-focused,’ but actually, I was just being short-sighted. Things changed when I started treating my own business as a priority client.
— Jonathan
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Slow Summer Club
16 April – 4 June 2026
☀️ 8 live expert sessions
☀️ Practical workshops and Q&As
☀️ Access to replays, resources, and community
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PS. Follow us on socials for inspiration, tips, and updates.
